Quantitative Research

Our data gathering resources include a field force of over 500 fully trained interviewers (In Cyprus and overseas). Every project is closely supervised and we are committed to the most stringent, high quality data collection standards.

The company uses various methodologies for data collection, based on the type of research project conducted each time.

Methodologies Commonly Used in Quantitative Research

1. Door-to-door interviewing
2. Central location interviews
3. CATI (Computer Assisted Telephone Interviews)
4. In-home placement and product testing
5. Mail out studies
6. Extended usage panels
7. Purchase diary panels
8. CAPI (Computer Assisted Personal Interviews)
9. Internet based surveys & research

Our data analysis resources include a team of highly experienced analysts as well as experienced coding staff and keypunchers. We utilise the latest in computer technology including QPS for Windows, SPSS and QUANTUM data analysis software packages. Results are presented with the aid of computer graphics and are delivered to any part of the world either electronically or in hard copy form according to the client's requirements.

But figures are of no use if all they do is to add to the confusion. That’s why all our research studies involve far more than just data collection. That’s why we always interpret our findings with the client’s objectives in mind. We provide guidance, not just raw data.

Types of Quantitative Research Conducted by RAI Consultants:

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