Methodology
A Retail Audit (market quantification) methodology is used whereby a representative sample of pharmacies is monitored on a continuous basis. The study tracks pharmaceutical categories such as Anti-Hypertension, Anti-Diabetic and Respiratory.
RAI Consultants carries out the fieldwork and coding for the study. The fieldwork uses a mixed methodology of Diary Method, Scanner Data and Electronic Data.
Objectives
The objectives of the study are to:
o Quantify the market volume and market value
o Identify the key players based on volume & value shares
Sample Structure
The panel for the study consists of 100 pharmacies, stratified on geographical basis covering all the districts of Cyprus.
Trade research | Retail Audit / Census Operation | Pharmacy Study | E.R.M.I.S.