There is an old but realistic axiom that the quality of market research rests on the quality of the researchers.
No matter how good the research design and how stringent the controls, a research project stands or falls on the quality of interpretation. In market research, the human factor runs supreme.
The RAI team includes some of the leading marketing and research professionals prominent in the research industry in the regions we operate.
Our partners have held senior marketing positions with large organisations, and they know the client’s business. And, most importantly, they understand the relevance of research.
Our partners and executives are capable to provide insights, not just facts. Using experience gained through years in the market, our team discards speculation and erroneous ideas to deliver results which are focused and actionable.
Company History | Our Mission | A team of leading professionals | Tailor-made studies | An extension to the client’s planning team